As appeared in The San Clemente Times Business Buzz column here
Read Our Latest San Clemente Times Column: "Business Buzz: Historic City Hall To Be Demolished, Exact Replica To Be Built In Its Place."
By Arrow Santos
Business Buzz: Historic City Hall To Be Demolished, Exact Replica To Be Built In Its Place
Recently, the building owner of Historic City Hall (101 S El Camino Real) reached out to us to aid in his search for new uses for his iconic property. He had correctly heard that quixotic contrivances were our business specialty within the San Clemente Chamber of Commerce, and we readily welcomed his enlistment for this endeavor.
Located on arguably one of the best business lots in downtown San Clemente, Historic City Hall commands a view down Del Mar, with the sightline stretching beyond to the ocean and horizon. Unlike its exhilarating position at the top of town, not much excitement has made its way from the exterior to the interior in many moons. Also, what’s up with everyone saying this location never was city hall historically anyway!?
Built in 1929 for Oscar F. Easley and designed by San Clemente Beach Club architect Virgil Westbrook, the property was originally known as the “Easley Building” and later the “Oscar Easley Block.” Easley was San Clemente’s first Commissioner of Streets and Sidewalks and was also one of the original city council members. He built the streets of San Clemente, and some increasingly elusive local street curbs still bear the concrete imprint “O.F. Easley Contractor.”
Initially, the Bank of San Clemente occupied the first floor, and the second-floor offices were used by Ole Hanson, the chamber of commerce, and, eventually, the city council as their chambers. To occupy the Easley Building, Ole moved from his original office space on the opposite corner (104 S El Camino Real), and the city hall moved from the other corner in the Bartlett building (100 S El Camino Real). City Hall functioned out of what is now “Historic City Hall” for several years, from approximately 1931 to 1937. The property was lost to foreclosure during the Great Depression. Later, a music store (“House of Music”) occupied the building for a significant period throughout the mid-1900s, complete with giant Vegas-esque storefront signage. After trading ownership several times, the property picked up its “Historic City Hall” branding sometime after 1982. For the last few decades, it has been used as an office building for various companies.
Relegated from its former glory days to such a degree that rumors say they didn’t exist, the owner wants to invigorate this great place with the spirit of San Clemente once again.
We set to work on concocting the perfect solution for this storied hall. We firmly believe in protecting the essence of San Clemente, so we knew approving a modernized development was a non-starter. It was decided: out with the old and in with the fake old that is actually new. We would demolish the current nearly 100-year-old property and build an exact replica that would be brand new as of 2023. This would allow for a fresh start while keeping the same exterior image.
We brought this genius solution to the owner. But he immediately asked why we must tear down and rebuild; what if we just had a new use in the original building and skipped the middle step?
We were shocked, of course, for such a bold suggestion seemed so obvious yet so conceptually bold and intellectually adroit that we marveled, laughed, and celebrated. Yes! We can just keep the original building; we don’t need a NEW replica building of the previous old building. This building owner is so wise and discerning to see the simple solution under our noses, a true modern-day Ole himself!
Here is your chance to be a part of history forever. We are now accepting lease applications for a lucky restaurant owner for the finest dining in San Clemente, with a view of half the town and the ocean! We envision something like Nick’s, Rare Society, or Fig @ 313, hosting superb evenings and memorable events here. With the flexible business zoning, tasting rooms or breweries could also secure a lease here. And with the mixed-use opportunities, there could even be a collaboration with retail vendors and dining in a beachside bazaar with food and shopping in the same building, with an indoor atrium and living-history Spanish Colonial features! Historic City Hall: already a landmark, now a destination. Send your leasing inquiries, usage ideas, or business recommendations to arrow@wynnecre.com.
Arrow Santos is a San Clemente native, professional writer/photographer, Reese’s Peanut Butter Cup enthusiast, and follower of Jesus. As marketing director of WynneCRE, he has shown his dedication to helping small businesses with their commercial real estate needs and protecting San Clemente’s small-town interests through active community participation and reporting on business news topics. Email Arrow at arrow@wynnecre.com or call/text at 949.257.2093.